A CUP OF GREETINGS

Short List
TitleA CUP OF GREETINGS
ClientUNILEVER
Product / ServiceLIPTON MILK TEA
CategoryC01. Viral & Email Marketing
EntrantAKQA Shanghai, CHINA
Entrant Company:AKQA Shanghai, CHINA
Advertising/Web Design Agency:AKQA Shanghai, CHINA

Credits

Brief Explanation

Chinese New Year is a heavy promotion period for the Lipton brand. We decided to let users customize a Chinese New Year greeting, and send this ‘warm greeting’ to their loved ones. We created a viral comprised of three short films in where users could simply upload a photo of their face, and instantly be part of any of the three films. In addition to this content, users could type in a customized Chinese New Year greeting to forward along with the film. Within 5 weeks since it’s launch, ‘Lipton Cup of Greetings’ has engaged over 100 million users.

Credits

Name Company Position
Johan Vakidis AKQA shanghai Executive creative director
Vincent Qin AKQA shanghai Copywriter
Benjamin Guan/Johan Vakidis AKQA shanghai Art director
Eyrie Yang AKQA shanghai Designer
Joe Cai AKQA shanghai Producer
Kim Jerbo AKQA shanghai Motion Graphics Designer
Sinyew Tan AKQA shanghai Project Manager
Shrek Wang, Chunning Xu AKQA shanghai Creative development
Bob Lv(Group Account Director), Chanel Xu(Account Executive) AKQA shanghai Account servicing