| Title | SMART SQUAD |
| Brand | IBM |
| Product / Service | IBM IT SOLUTIONS |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Selina Ang | Ogilvy Malaysia | Executive Director |
| Lee Siew Tin | Ogilvy Malaysia | Creative Director |
| Celestine Lau | Ogilvy Malaysia | Copywriter |
| Wong Chin Wei | Ogilvy Malaysia | Art Director |
| Alan Tan | Ogilvy Malaysia | Associate Account Director |
| Aaron Foong | Ogilvy Malaysia | Account Executive |
| Jennifer Choi | Ogilvy Singapore | Senior Account Manager |
| Rajnish Suneja | Ogilvy Singapore | Group Account Director |
| Teo Choong Ching | Ogilvy Malaysia | Web Designer |
| Soh Kian Teck | Ogilvy Malaysia | Senior Web Designer |
This idea is based on the insight that IT Managers like to play simple and repetitive games as a form of escape from their daily routine, which is fraught with demands to solve complex IT problems and challenges. While IT products and services are generally dry and hard to explain, this endearing game brings five IBM products to life, as the IT Manager recruits “IBM Smart Squad” members to outsmart and defeat “Evil IT Enemies” in his office. The game positions IBM as a smart ally to have.