| Title | SMARTS IN BITE SIZES - TRAFFIC |
| Brand | IBM |
| Product / Service | IBM IT SOLUTIONS |
| Category | C01. Viral & Email Marketing |
| Entrant | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Selina Ang | Ogilvy Malaysia | Executive Director |
| Lee Siew Tin | Ogilvy Malaysia | Creative Director |
| Celestine Lau | Ogilvy Malaysia | Copywriter |
| Teo Choong Ching | Ogilvy Malaysia | Web Designer |
| Alan Tan | Ogilvy Malaysia | Associate Account Director |
| Kenny Tan | Ogilvy Malaysia | Account Executive |
A Smarter Planet is IBM’s vision for the world. Such a global mission and concept is however, hard to grasp, especially for the man in the street. It seemed too lofty an ambition, and one is hard put to see its relevance in our everyday life. This email campaign was created to present bite-sized glimpses of what’s a Smarter Planet, and how it’s relevant on an everyday basis. It piques and whets the recipients’ appetite to find out more, providing links to follow “Smarter Planet” on Twitter and Facebook. Note: "Traffic" is part 2 of a campaign of 3 EDMs.