Title | SAKURA-SAKU NEW BEETLE |
Brand | VOLKSWAGEN GROUP JAPAN |
Product / Service | NEW BEETLE |
Category | C01. Viral & Email Marketing |
Entrant | DDB JAPAN Tokyo, JAPAN |
Entrant Company: | DDB JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | GT TOKYO, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Tohru Tanaka | DDB Japan | Executive Creative Director |
Yasushi Ogata | DDB Japan | Creative Director |
Yasuhisa Kudo | GT | Producer |
Satoshi Hanai | GT | Copywriter |
Satoshi Kato | DDB Japan | Art Director |
The New Beetle is ending its 10 year run in spring of 2010. As it is not only unique in design but also a special car with sentiments held by fans, we needed an unconventional and involving campaign. The whole idea is developed around a very special symbolic flower, Sakura, and social activity to celebrate its blossom. Sakura New Beetle, the hero car, drove through Japan northward leading the Cherry-blossom front. It was a two-month journey, over 2,000 people met the car in real life and so many more through various media and online.