HELICOPTER BOYZ

Spike
TitleHELICOPTER BOYZ
ClientNIKON CORPORATION
Product / ServiceCOOLPIX S1000PJ
CategoryC01. Viral & Email Marketing
EntrantDDB JAPAN Tokyo, JAPAN
Entrant Company:DDB JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:DDB JAPAN Tokyo, JAPAN
2nd Advertising/Web Design Agency:GT TOKYO, JAPAN

Credits

Brief Explanation

Helicopter Boys was introduced to support the launch of Nikon Coolpix S1000pj, the world’s first compact digital camera with built-in projector. This viral film campaign features two young boys entertaining the audience by projecting photos from the S1000pj onto a screen. Helicopter Boyz is designed to combat the more traditional image of Nikon brand. Blogosphere and social media networks were targeted as a way to drive engagement and awareness. Helicopter Boyz is really meant to be a brand experience to be shared as “sharing” is at the core of S1000pj product proposition.

Credits

Name Company Position
Takashi Takeda DDB Japan President, CEO
Tohru Tanaka GT Executive Creative Director
Naoki Ito GT Creative Direction / Concept/ Copywriting
Hideyuki Tanaka Framegraphics Director
Atsuki Yukawa Rock'n Roll Japan Producer
Kaoruko Choreography
DJ TASAKA Music
Kazukiyo Sugiura Nikon Corporation Client Supervisor
Yuko Okada Nikon Corporation Client Supervisor
Takeshi Sekine Production Management
Takayuki Rokutan GT Agency Producer
Nobunari Fujimoto Camera
Shigetaka Yonezawa Light
Tateo Yanagimachi Shooting properties
Hanako Saito Stylist
Masaya Yoshida Editor
Taihei Hayama DDB Japan Group Account Director
Isao Watanabe DDB Japan Integrated Communication Planning Director
Taiichiro Aruga DDB Japan Account Supervisor