Title | HELICOPTER BOYZ |
Brand | NIKON CORPORATION |
Product / Service | COOLPIX S1000PJ |
Category | C01. Viral & Email Marketing |
Entrant | DDB JAPAN Tokyo, JAPAN |
Entrant Company: | DDB JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | GT TOKYO, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Takashi Takeda | DDB Japan | President, CEO |
Tohru Tanaka | GT | Executive Creative Director |
Naoki Ito | GT | Creative Direction / Concept/ Copywriting |
Hideyuki Tanaka | Framegraphics | Director |
Atsuki Yukawa | Rock'n Roll Japan | Producer |
Kaoruko | Choreography | |
DJ TASAKA | Music | |
Kazukiyo Sugiura | Nikon Corporation | Client Supervisor |
Yuko Okada | Nikon Corporation | Client Supervisor |
Takeshi Sekine | Production Management | |
Takayuki Rokutan | GT | Agency Producer |
Nobunari Fujimoto | Camera | |
Shigetaka Yonezawa | Light | |
Tateo Yanagimachi | Shooting properties | |
Hanako Saito | Stylist | |
Masaya Yoshida | Editor | |
Taihei Hayama | DDB Japan | Group Account Director |
Isao Watanabe | DDB Japan | Integrated Communication Planning Director |
Taiichiro Aruga | DDB Japan | Account Supervisor |
Helicopter Boys was introduced to support the launch of Nikon Coolpix S1000pj, the world’s first compact digital camera with built-in projector. This viral film campaign features two young boys entertaining the audience by projecting photos from the S1000pj onto a screen. Helicopter Boyz is designed to combat the more traditional image of Nikon brand. Blogosphere and social media networks were targeted as a way to drive engagement and awareness. Helicopter Boyz is really meant to be a brand experience to be shared as “sharing” is at the core of S1000pj product proposition.