Brief Explanation

The challenge: a) Increase visits to ESPNStar.com & ensure they stay with site. b) Generate traffic to help advertising sales team to grow revenue The paid search strategy was to pick up relevant & high involvement sport events from the given countries and build a targeted campaign to provide latest event details which were unmatched by their closest competitor. Unique visitors grew by 200% and their repeat visitors grew by 600%. And, resulted in a 2 fold increase in the website traffic. The ROI from the campaign is at positive 36%. ESPN got to keep their new users forever and have earned the investment into acquiring new user for the site by getting more advertisers onboard.