| Title | DATE A BABE |
| Brand | UNILEVER |
| Product / Service | AXE |
| Category | C01. Viral & Email Marketing |
| Entrant | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
| Entrant Company: | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Dino Cabrera | NetBooster Asia | Creative Director, Art Director and Copywriter |
| Vince Sales | NetBooster Asia | Copywriter |
| Jules Cabigon | NetBooster Asia | Copywriter |
| Zemirah Castro | NetBooster Asia | Copywriter |
| Jonathan Caseda | NetBooster Asia | Art Director |
| Joanna Benitez | NetBooster Asia | Art Director |
| Aaron Asis | NetBooster Asia | Art Director |
For only US$2,000 all-in, buzz had to be created around Axe Twist on Facebook. An interactive e-mail was sent daring guys to join the Date-A-Babe Promo. Material allowed them to pick their favorite girl (out of 3 choices) and her official date outfit. To win, they had to describe how they were going to keep the girl interested during their date; eventually leading them to Axe Philippines on Facebook. The result? 20% opened, 44.5% clicked, 19,732 new fans for Axe Philippines – and one lucky guy who ended up dating a babe (and the envy of a lot of men!).