Product / ServiceDOMINO'S PIZZA
CategoryC02. Interactive Tools & Applications, including mobile advertising
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN


Brief Explanation

Domino's Pizza, the first delivery pizza chain imported to Japan, kept driving the market. However, the market became competitive and over-saturated. Then, Domino's Pizza slumped to the third place. Our mission is to increase sales under this condition. We created a smart-phone application "Domino's App", the world's 1st GPS delivery service which can deliver pizza to anywhere users are. It broke the stereotype that "normally people order delivery pizza in the house" and created a new market, namely outdoors. It stimulated our hidden appetite. As a result, it succeeded in creating over $1million in sales in only 4months.


Name Company Position
Hiroshi Hori Hakuhodo Interacitve Producer
Keiichi Motoyama Hakuhodo Interacitve Planner
Masahiko Inada Hakuhodo Interacitve Planner
Nobuhiro Arai Hakuhodo Copywriter
Yuko Hasegawa KAYAC Director
Shinichiro Sei KAYAC System Director/Programmer
Koujiro Seo KAYAC Programmer/Sound Designer
Daisuke Murase KAYAC Programmer
Junpei Sato KAYAC Programmer
Yoshihiro Sugi KAYAC Programmer
Shuichi Tsutsumi KAYAC Programmer
Roy Philippe KAYAC Designer
Yusuke Mitsuo A.C.O. UI Director
James Bowskill A.C.O. Art Director/Designer
Yui Takeuchi Hakuhodo DY intersolutions PR Planner
Kazuhiro Tabata Hakuhodo DY intersolutions PR Planner
Masaru Tahara Hakuhodo Agency Account Director
Tomoo Ishikawa Hakuhodo Agency Account Director
Kiyomi Wada Hakuhodo Agency Account Director