Title | DOMINO'S |
Brand | DOMINO'S PIZZA JAPAN |
Product / Service | DOMINO'S PIZZA |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hiroshi Hori | Hakuhodo | Interacitve Producer |
Keiichi Motoyama | Hakuhodo | Interacitve Planner |
Masahiko Inada | Hakuhodo | Interacitve Planner |
Nobuhiro Arai | Hakuhodo | Copywriter |
Yuko Hasegawa | KAYAC | Director |
Shinichiro Sei | KAYAC | System Director/Programmer |
Koujiro Seo | KAYAC | Programmer/Sound Designer |
Daisuke Murase | KAYAC | Programmer |
Junpei Sato | KAYAC | Programmer |
Yoshihiro Sugi | KAYAC | Programmer |
Shuichi Tsutsumi | KAYAC | Programmer |
Roy Philippe | KAYAC | Designer |
Yusuke Mitsuo | A.C.O. | UI Director |
James Bowskill | A.C.O. | Art Director/Designer |
Yui Takeuchi | Hakuhodo DY intersolutions | PR Planner |
Kazuhiro Tabata | Hakuhodo DY intersolutions | PR Planner |
Masaru Tahara | Hakuhodo | Agency Account Director |
Tomoo Ishikawa | Hakuhodo | Agency Account Director |
Kiyomi Wada | Hakuhodo | Agency Account Director |
Domino's Pizza, the first delivery pizza chain imported to Japan, kept driving the market. However, the market became competitive and over-saturated. Then, Domino's Pizza slumped to the third place. Our mission is to increase sales under this condition. We created a smart-phone application "Domino's App", the world's 1st GPS delivery service which can deliver pizza to anywhere users are. It broke the stereotype that "normally people order delivery pizza in the house" and created a new market, namely outdoors. It stimulated our hidden appetite. As a result, it succeeded in creating over $1million in sales in only 4months.