Title | HAPPY TILL DEATH |
Brand | DIGI TELECOMMUNICATIONS |
Product / Service | HAPPY PREPAID |
Category | A03. Consumer Services |
Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
Entrant Company: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Advertising/Web Design Agency: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
David Sin | Grey Kuala Lumpur | Group Executive Creative Director |
Jonathan Lim | Grey Kuala Lumpur | Interactive Art Director |
Suryadipura Salleh | Grey Kuala Lumpur | Senior Copywriter |
Vince Low | Grey Kuala Lumpur | Illustrator |
Jonathan Lim | Grey Kuala Lumpur | Web Designer |
Cheok Chin Jin | Grey Kuala Lumpur | Interactive Developer |
Lukman Hussein | Grey Kuala Lumpur | Project Manager |
Chan Hock Liang | Grey Kuala Lumpur | Interactive Jnr Art Director |
Chan Hock Liang | Grey Kuala Lumpur | Animator |
2AM | Grey Kuala Lumpur | Audio House |
Happy Prepaid (the smallest prepaid brand in the country) wants to capture a segment of the urban youth market. No ATL budget. No ATL Media. Not even a black and white panel ad. Fine. To launch the site, teaser comics were handed out at youth hangouts and social networks. The comics depicted twisted ways of dying happy. When logged on, viewers get introduced to Happy Prepaid's offering via an interactive and fun 'afterlife' realm.