NIKE MUSIC SHOE

Spike
TitleNIKE MUSIC SHOE
ClientNIKE JAPAN
Product / ServiceNIKE FREE RUN+
CategoryC01. Viral & Email Marketing
EntrantTAIYO KIKAKU Tokyo, JAPAN
Entrant Company:TAIYO KIKAKU Tokyo, JAPAN
Advertising/Web Design Agency:WIEDEN+KENNEDY TOKYO, JAPAN

Credits

Brief Explanation

Nike launched NIKE FREE RUN+, the new addition to the NIKE FREE footwear line in late March 2010. The main communications campaign conveyed the new model’s incredible flexibility with the tagline “Free like feet want to be”. Nike Japan further wanted to develop an idea that creates buzz about the shoe’s flexibility and NIKE+ compatibility. The idea was the NIKE MUSIC SHOE. Why not make a real musical instrument utilising the shoe’s unique bending features and create a soundtrack with it? The music performance was commissioned to breakbeats unit HIFANA, who collaborated in the creation of the instruments and also wrote the song.

Credits

Name Company Position
Frank Hahn WIEDEN+KENNEDY TOKYO Executive Creative Director
Naoki Ito WIEDEN+KENNEDY TOKYO Executive Creative Director
Hiroshi Kuyama WIEDEN+KENNEDY TOKYO Copywriter
Takayuki Rokutan WIEDEN+KENNEDY TOKYO Copywriter
Shingo Ohno WIEDEN+KENNEDY TOKYO Art Director
Naoki Ga WIEDEN+KENNEDY TOKYO Art Director
Kenji Tanaka WIEDEN+KENNEDY TOKYO Agency Producer
Ted Yukawa WIEDEN+KENNEDY TOKYO Account Supervisor
Mits Minowa NIKE JAPAN Advertiser's Supervisor
Kohei Adachi WIEDEN+KENNEDY TOKYO Account Manager
Kosai Sekine GLASSLOFT Director
Naoki Noda GLASSLOFT D.O.P
Satoshi Takahashi Taiyo Kikaku Producer
Norihiko Maeda Capra Editor
HIFANA Artist
Seiichi Saito Rhizomatiks Instrument Developer
Yamaro Rice Studio Sound Design
Tomoaki Yanagisawa 4nchor5 La6 Hardware Engineer
Manabe Daito Rhizomatiks Software Engineer
Masanori Sakamoto DELTRO Art Director/Designer
Ken Murayama DELTRO Technical Director/Interactive Designer