| Title | BIRDMAN'S REFRESHING JAPAN PROJECT |
| Brand | CADBURY JAPAN |
| Product / Service | HALLS |
| Category | C01. Viral & Email Marketing |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | ADK JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Fumitaka Takano | ADK | Creative Director |
| Atsushi Matsumoto | ADK | Copywriter |
| Yuuya Tanaka | ADK | Copywriter |
| Hideo Kobayashi | otemoyan kikaku | Copywriter |
| Norihiko Miyamoto | knack | Art Drector,Illustrator |
| Hiroo Suzuki | kayac | Producer |
| Shingo Iwata | kayac | Director |
| Yoshihiro Sugi | kayac | Programmer |
| Kazuhito Hokamura | kayac | Programmer |
| Keisuke Sakakibara | kayac | Designer |
| Nobuo Ootsuka | ADK | Senior Account Executive |
| Akifumi Imai | ADK | Account Executive |
| Yukari Abe | ADK | Account Executive |
| Takashi Sakai | ADK | CommunicationPlanner |
| Hitomi Baba | ADK | CommunicationPlanner |
| Yuuji Mori | ADK | Casting Director |
| Yoshinori Hagiwara | armz | Producer |
| Sachiko Motowaka | armz | Production Manager |
| Masakazu Shibuya | armz | Production Manager |
| Hideyuki Tanaka | flame graphics | Movie Director |
This campaign 'truly connects' with users of the refreshing candy, HALLS. What makes it unique is the 'triple-media structure' which makes the best use of 'twitter' combining with paid and owned media (TV, OOH, brand's official site). Opening a twitter account of a birdman character to send his followers refresh advices very quickly or to send the information in real time, it found out the innovative positioning of twitter as an entertainment media going beyond mere a customer service. As the result, it increased interest among the target dramatically and contributed increase of the sales and the brand preference.