Title | BEAUTY OF THE NIGHT |
Brand | CANON |
Product / Service | CANON POWERSHOT S90 |
Category | A02. Consumer Products |
Entrant | RAZORFISH Hong Kong , HONG KONG |
Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Endy Fung | Razorfish (Hong Kong) Co. | Executive Creative Director |
Jerry Chu | Razorfish (Hong Kong) Co. | Creative Director |
Menu Tsui | Razorfish (Hong Kong) Co. | Art Director |
Ray Chan | Razorfish (Hong Kong) Co. | Senior Copywriter |
Vinza Chu | Razorfish (Hong Kong) Co. | Designer |
Grace Ho | Razorfish (Hong Kong) Co. | General Manager |
Suki Lam | Razorfish (Hong Kong) Co. | Project Manager |
Ying Lee | Razorfish (Hong Kong) Co. | Assistant Project Manager |
Brian Wong | Razorfish (Hong Kong) Co. | Associate Technology Director |
Canon PowerShot S90 is positioned as a compact and stylist, with high image quality camera targeting middle-range DC market segment. Mini-site with Virtual tours in different venue/time/mood composed by superb night scene photos in HK taken by S90 was built to demonstrate how the promotional message ‘Beauty of The Night’ is empowered by PowerShot S90. Visitors could also get the EPIX data and shooting tips of interested photos and hence arouse their endorsement to the product. Showing superb night view photo is the best convincing way to demonstrate the strength of S90. Photos were taken in some selected locations with night activities (7pm – 6am) in HK by S90. Users are encouraged to experience ‘Beauty of the Night’ in HK through virtual tour by different mood.They could get the EPIX data and shooting tips of interested photos.