BEAUTY OF THE NIGHT

Short List
TitleBEAUTY OF THE NIGHT
ClientCANON
Product / ServiceCANON POWERSHOT S90
CategoryA02. Consumer Products
EntrantRAZORFISH Hong Kong , HONG KONG
Entrant Company:RAZORFISH Hong Kong, HONG KONG
Advertising/Web Design Agency:RAZORFISH Hong Kong, HONG KONG

Credits

Brief Explanation

Canon PowerShot S90 is positioned as a compact and stylist, with high image quality camera targeting middle-range DC market segment. Mini-site with Virtual tours in different venue/time/mood composed by superb night scene photos in HK taken by S90 was built to demonstrate how the promotional message ‘Beauty of The Night’ is empowered by PowerShot S90. Visitors could also get the EPIX data and shooting tips of interested photos and hence arouse their endorsement to the product. Showing superb night view photo is the best convincing way to demonstrate the strength of S90. Photos were taken in some selected locations with night activities (7pm – 6am) in HK by S90. Users are encouraged to experience ‘Beauty of the Night’ in HK through virtual tour by different mood.They could get the EPIX data and shooting tips of interested photos.

Credits

Name Company Position
Endy Fung Razorfish (Hong Kong) Co. Executive Creative Director
Jerry Chu Razorfish (Hong Kong) Co. Creative Director
Menu Tsui Razorfish (Hong Kong) Co. Art Director
Ray Chan Razorfish (Hong Kong) Co. Senior Copywriter
Vinza Chu Razorfish (Hong Kong) Co. Designer
Grace Ho Razorfish (Hong Kong) Co. General Manager
Suki Lam Razorfish (Hong Kong) Co. Project Manager
Ying Lee Razorfish (Hong Kong) Co. Assistant Project Manager
Brian Wong Razorfish (Hong Kong) Co. Associate Technology Director