Title | EVERYONE CONNECTS |
Brand | TELEKOM MALAYSIA |
Product / Service | TM CORPORATE |
Category | C01. Viral & Email Marketing |
Entrant | DRAFTFCB Kuala Lumpur, MALAYSIA |
Entrant Company: | DRAFTFCB Kuala Lumpur, MALAYSIA |
Advertising/Web Design Agency: | DRAFTFCB Kuala Lumpur, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Noor Aziz | Draftfcb | Digital Executive Creative Director |
Jam J Ariffin | Draftfcb | Associate Creative Director |
Alec Loh | Draftfcb | Business Innovations Director |
Joseph de Leon | Draftfcb | Strategic Planning Director |
Ridhuan Sidek | Draftfcb | Project Manager |
Simon Wee | Draftfcb | Senior Project Executive |
Lee Poh Li | Draftfcb | Digital Creative Group Head |
Adriyanti | Draftfcb | Digital Copywriter |
Raja Nurmaria Murni | Draftfcb | Account Director |
Rachel Goey | Draftfcb | Account Manager |
Brigitte Lu | Draftfcb | Social Media Manager/Copywriter |
Tien Lu | Monster Interactive | Front-End Engineering |
Verat | Monster Interactive | Back-End Engineering |
Andy Gan | Monster Interactive | Account Executive |
The campaign was created to drive online hype to EveryoneConnects event via the song "Through My Window". It amassed huge following on TV, radio, blogs, Youtube and Facebook: • 22% increase in ‘Loyalists’ for the TM brand • Top 10 viral campaign worldwide for Nov 09 by Goviral.com • Over 60,000 Facebook fans • 1.5 million pageviews for the microsite • Over 1.3mil views of its videos on Youtube • 1.16mil unique viewers for the live-streaming of the Sing-Along Event • >5000 people turned up at the event. • Sales went 16% • Hit song on radio within 2 weeks!