Title | BLUE HANDS |
Brand | MOTHER WATER |
Product / Service | MIZUREVO / FREE BOTTLING CAMPAIGN |
Category | C01. Viral & Email Marketing |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Tsuyoshi Nishimura | I&S BBDO | Senior Creative Director |
Yusuke Ito | I&S BBDO | Copywriter |
Hitomi Yagi | I&S BBDO | Art Director |
Katsuhiro Ishikawa | I&S BBDO | Agency Producer |
Satoshi Muraki/Asami Machida | AMANA | Producer |
Hiroki Yamaguchi | AMANA | Director |
Raita Nakaseko | AMANA | DOP/Lighting/Cameraman |
Kanou Kawashima | AMANA | Music |
Tsukahiro Yanahara/Kanae Egusa | AMANA | CG |
The web movie is created to raise the profile of a social campaign "Mizu-revo," which is a shortened word for 'Mizu (water) Revolution.' It is designed to reduce the number of plastic bottles disposed of every year in Japan, where we encouraged the use of a non-disposable bottle 'My bottle' by increasing the number of free tap water dispensers at restaurants and shops in Tokyo.