Title | ANONYMOUS SMELL REPORTING |
Brand | UNILEVER CHINA |
Product / Service | REXONA WINTER CAMPAIGN |
Category | C01. Viral & Email Marketing |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
Natalie Lam | Ogilvy One Shanghai | Art Director |
Lin Huang | Ogilvy One Shanghai | Senior Designer |
Zee Zhang | Ogilvy One Shanghai | Copywriter |
Leon Lee | Ogilvy One Shanghai | Project Director |
Allen Chen | Ogilvy One Shanghai | Project Manager |
Nishtha Mehta | Ogilvy One Shanghai | Group Account Director |
Ricky Du | Ogilvy One Shanghai | Account Executive |
Anita Ko | Ogilvy One Shanghai | Account Manager |
Objective: To raise awareness that everyone “sweats and smells.” Concept: An “anonymous” report-a-friend campaign to tell your smelly friend the truth without revealing who you are. Target audience: Senior university students and young white collars in China