Title | GOO THERAPY |
Brand | CADBURY |
Product / Service | CREME EGGS |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | TRIBAL DDB Auckland, NEW ZEALAND |
Entrant Company: | TRIBAL DDB Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | TRIBAL DDB Auckland, NEW ZEALAND |
Credits |
Name | Company | Position |
---|---|---|
Daniel Wright | Tribal DDB | Creative Director |
Jon Austin | Tribal DDB | Copywriter |
Richard Robson | Tribal DDB | Art Director |
Steven Leong | Tribal DDB | Interactive Designer |
Alex Cheah | Tribal DDB | Developer |
Paul Sanderson | Tribal DDB | Creative Technologist |
Rowan Oulton | Tribal DDB | Developer |
Jose Alomajan | Tribal DDB | Digital Strategist |
Tanya Jonson | Tribal DDB | Senior Producer |
Dion Schmidt | DDB | Editor |
Megan D'Audney | Tribal DDB | General Manager |
Greg Jones | DDB | Group Account Director |
Hannah Peterson | DDB | Account Manager |
Sharon Eason | DDB | Producer |
In the wake of a recession, it's been a stressful year. Forget yoga, what the nation really needed was something they could take their frustration out on. So we created Goo Therapy, an application letting people vent their frustrations on a Creme Egg. To ensure maximum stress relief, we offered their choice of glorious, chocolatey destruction in high-definition, super slow-motion. Then, we offered to monitor their stress levels – keeping an eye on their state-of-mind via activity on their Facebook profile, and letting them know when their pulse was on the rise and it was time for more Goo Therapy.