GOO THERAPY

Short List
TitleGOO THERAPY
ClientCADBURY
Product / ServiceCREME EGGS
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantTRIBAL DDB Auckland, NEW ZEALAND
Entrant Company:TRIBAL DDB Auckland, NEW ZEALAND
Advertising/Web Design Agency:TRIBAL DDB Auckland, NEW ZEALAND

Credits

Brief Explanation

In the wake of a recession, it's been a stressful year. Forget yoga, what the nation really needed was something they could take their frustration out on. So we created Goo Therapy, an application letting people vent their frustrations on a Creme Egg. To ensure maximum stress relief, we offered their choice of glorious, chocolatey destruction in high-definition, super slow-motion. Then, we offered to monitor their stress levels – keeping an eye on their state-of-mind via activity on their Facebook profile, and letting them know when their pulse was on the rise and it was time for more Goo Therapy.

Credits

Name Company Position
Daniel Wright Tribal DDB Creative Director
Jon Austin Tribal DDB Copywriter
Richard Robson Tribal DDB Art Director
Steven Leong Tribal DDB Interactive Designer
Alex Cheah Tribal DDB Developer
Paul Sanderson Tribal DDB Creative Technologist
Rowan Oulton Tribal DDB Developer
Jose Alomajan Tribal DDB Digital Strategist
Tanya Jonson Tribal DDB Senior Producer
Dion Schmidt DDB Editor
Megan D'Audney Tribal DDB General Manager
Greg Jones DDB Group Account Director
Hannah Peterson DDB Account Manager
Sharon Eason DDB Producer