LIVE RESCUE

Spike
TitleLIVE RESCUE
ClientCOASTGUARD NZ
Product / ServiceSEARCH & RESCUE
CategoryA05. Public Service, Charity & Fund Raising
EntrantTRIBAL DDB Auckland, NEW ZEALAND
Entrant Company:TRIBAL DDB Auckland, NEW ZEALAND
Advertising/Web Design Agency:TRIBAL DDB Auckland, NEW ZEALAND

Credits

Brief Explanation

To demonstrate the huge task the NZ Coastguard has finding vessels lost at sea, we capsized a boat, stranded 4 people in the ocean, and challenged New Zealand to find them, and save them, in a live-rescue event. Real-time ads drove people online to a search plane simulator to the race against the clock to find the missing boaties. GPS on the boat fed its location into the simulator, which also updated according to current weather conditions and the fading light. Volunteers soon realised they were faced with a hopeless situation, a feeling all too familiar to the Coastguard.

Credits

Name Company Position
Toby Talbot DDB Group Executive Creative Director
Daniel Wright Tribal DDB Creative Director
Regan Grafton DDB Deputy Creative Director
Matt Swinburne DDB Copywriter
Brett Colliver DDB Art Director
Sarah Burilin DDB Account Executive
Tania Jeram DDB Agency Producer
Steve Gulik DDB Editor
Libby Weston-Webb DDB Account Director
Steven Leong Tribal DDB Interactive Designer
David Vaughan Tribal DDB Senior Developer
Rowan Oulton Tribal DDB Developer
Tim Cullinane Tribal DDB Senior Account Manager