Brief Explanation

NAVTEQ ensured served mobile banner ads reached audience within 5 km of an outlet, enabling immediate consumer follow through on call-to-action to patronise the nearest store and generate sales. Three compelling calls-to-actions delivered measurable results: 1) 22.6% Clicked to map: By giving consumers shortest route directions, each step of the way, by car or by foot, to reach the nearest Domino’s outlet. 2) 10.8% Clicked to Call: Consumers called for dine-in reservations and home delivery options. 3) 8% Clicked to Web: Channeling consumers to Domino’s URL for information and facilitating other online marketing opportunities.