| Title | VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE |
| Brand | VOLKSWAGEN MALAYSIA |
| Product / Service | THE VOLKSWAGEN SCIROCCO CUP |
| Category | A02. Consumer Products |
| Entrant | TRIBAL DDB Petaling Jaya, MALAYSIA |
| Entrant Company: | TRIBAL DDB Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | TRIBAL DDB Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Faizal Reza | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Creative Director |
| Maharis Azman | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Head of Interactive Design |
| Yap Swee Jin | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Creative Group Head |
| Ngiam Yu Chun | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Account Director |
| Remi Helmay | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Technical Director |
| Foo Sien Yih | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Programmer |
| Yeo Chin Ling | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Interactive Producer |
| Soo Kwok Weng | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Project Director |
| Eric Leong | Tribal DDB Malaysia – part of Tribal DDB Worldwide | Interactive Designer |
To hype up the inaugural Volkswagen Scirocco Cup race in Malaysia, we created the world’s first Augmented Reality game based on real life training equipment for race drivers. 2 versions were developed - keyboard plus mouse and Augmented Reality plus webcam, to ensure we reach all users. The game imparts both overtly and metaphorically, how a race driver feels behind the wheel, while keeping the interactive experience fun and exciting.