| Title | ALIENWARE/ALL POWERFUL |
| Brand | DELL/ALIENWARE |
| Product / Service | M17X LAPTOP |
| Category | A02. Consumer Products |
| Entrant | Y&R BEIJING, CHINA |
| Entrant Company: | Y&R BEIJING, CHINA |
| Advertising/Web Design Agency: | Y&R BEIJING, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jonathan Mo | Y&R Beijing | Regional Digital Creative Director |
| Nils Andersson | Y&R Beijing | Chief Creative Officer, China |
| Mike Shackle | Y&R Beijing | Executive Creative Director |
| Constanze Maronde | Y&R Beijing | Regional Account Director |
A pair of oval gaping eyes that bore into you and the rush of static accompanied by a timer that seems to be counting down to something that we are told is All Powerful. This was the teaser of a microsite put up for Alienware to launch Alienware's new laptop as well as introduce the brand into 35 countries worldwide. On launch day, people started to get abducted onto the Alienware mothership on allpowerful.com where the abductees were introduced to the M17x the most powerful 17' laptop in the universe.