| Title | FRAME |
| Brand | MAINICHI COMMUNICATIONS |
| Product / Service | JOB SEARCH ENGINE |
| Category | C01. Viral & Email Marketing |
| Entrant | JWT JAPAN Tokyo, JAPAN |
| Entrant Company: | JWT JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | JWT JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Koichi ISHIWATA | JWT Japan | Creative Director |
| Minoru GOHSHI | JWT Japan | Art Director |
| Yukino MIYATSU | JWT Japan | Copywriter |
| Isao YUKISADA | Second Sight | Director |
| Shinya KISHIRO | Robot Communications | Producer |
| Yasuhiro KAWASAKI | Robot Communications | Producer |
| Flumpool | Amusu | Artist |
| Masaki TANAKA | JWT Japan | Senior Account Management |
| Hajime KATO | JWT Japan | Account Director |
| Takanori MIYASAKA | JWT Japan | Account Supervisor |
| Jun FUKUMOTO | (Freelancer) | Cameraman |
| Yoshio TSUNETANI | (Freelancer) | Gaffer |
We created a promotion based on one short film and a song, titled ‘Frame'. With 'Frame', we gave the students a gentle push in the right direction by inspiring them to have a vision of where they could be in 10 years. The posters, TV commercials and a central web channel utilized by all students looking for employment guided them to the MyNavi site, where they could view the short film or listen to the song and register online.