| Title | WHEN LOCAL INGENUITY BECAME A GLOBAL PRACTICE |
| Brand | IBM |
| Product / Service | IBM |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | GROUP M Bangalore, INDIA |
| Entrant Company: | GROUP M Bangalore, INDIA |
| Advertising/Web Design Agency: | GROUP M Bangalore, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Vinod Nathan | Mind Share | CL |
| Vinod Thadani | Mind Share | RD |
| Vinod Francis | Mind Share | AD |
| Nithyalakshmi Mani | Mind Share | AD |
| Dolma Suvarna | Group M | BGH |
| Rajasekharan Unnikrisnan | IBM | MM |
| Nagraj Rao | IBM | MM |
The C suite audience is core to the communication of IBM. However there exists the challenge to reach out and engage with them. Undestanding that CIOs have the maximum impact on their companies the thoughts of many CIOs were compiled into a mobile booklet in an effort to reach out to them making them aware of the fast changing business environment. It was distributed by targeting high end handsets through bluetooth in the Bangalore International airport and Nasscom. The activity happened over 3 weeks and the reach was 2913. This has been widely appreciated and made a worldwide practice.