| Title | COMING TO LIFE WITH A CODE |
| Brand | NIKE INDIA PVT LTD |
| Product / Service | NIKE SPORTSWEAR |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | MINDSHARE Mumbai, INDIA |
| Entrant Company: | MINDSHARE Mumbai, INDIA |
| Advertising/Web Design Agency: | MINDSHARE Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Vijay Menon | Mindshare | Business Executive |
| Vinod Thadani | GroupM | Regional Mobile Director - India & South Asia |
| Anita Bhat | Mindshare | Partner Inventions |
| Nithyalaxmi Mani | Mindshare | Group Head |
| Ananth Nandakishore | GroupM | Business Manager |
Nike is a cult footwear brand in India & was entering the Sportswear market with the “Nike Sportswear (NSW)” brand. The objective was to increase preference amongst youth for Nike as Sports Wear brand. Syndicated Media research indicated that Mobile was the ideal medium to break clutter and talk the youth lingo. Augmented Reality (AR) opened a new dimension of digital advertising in India. Augmented Reality was integrated with print & OOH at youth hangout locations to deliver rich media engagements on their phones. Nike Global has taken this forward as best practice for all global campaigns!