| Title | VIRTUAL TEST DRIVES TO ACTUAL TEST DRIVES |
| Brand | TATA MOTORS LTD. |
| Product / Service | AUTOMOBILE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | GROUP M INDIA New Delhi, INDIA |
| Entrant Company: | GROUP M INDIA New Delhi, INDIA |
| Advertising/Web Design Agency: | GROUP M INDIA New Delhi, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sunando Banerjee | Maxus | Business Director |
Tata Motors launched a new variant of The Sumo Grande called the Grande MK II. The Sumo Grande being one of the initial passenger car vehicles, was often used as a taxi. Tata Motors wanted to break through from being a taxi to being a vehicle that suited city driving and served as a family car with sleek interiors and looks. Insights which indicated that the TG spent a lot of time on gaming which lead to the concept of a mobile game & catalog which showcased several features of the car and it's usage thereby making it extremely engaging!