| Title | WAKING UP TO THE CALL OF TRUTH |
| Brand | STAR INDIA PVT. LTD. |
| Product / Service | MEDIA PROPERTY |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | MINDSHARE New Delhi, INDIA |
| Entrant Company: | MINDSHARE New Delhi, INDIA |
| Advertising/Web Design Agency: | MINDSHARE New Delhi, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sunando Banerjee | Mindshare | Business Director |
| Resham Bathija | Mindshare | Business Group Head |
Sach ka Saamna, an adaptation of an American TV show – “The Moment of Truth” was launching in India. Being a new concept, it was critical to get users familiar with it and build appointment viewing in order to drive tune-ins and maintain it. The Add to Calendar feature using the upgraded SMS platform helped us do exactly that. On a click of a button, reminder alarms were set on users handsets for the entire season of the show and drove tune - ins for the show.