| Title | SELL YOUR SEOUL |
| Brand | SEOUL METROPOLITAN GOVERNMENT |
| Product / Service | THE CITY OF SEOUL |
| Category | A03. Consumer Services |
| Entrant | ISOBAR Hong Kong, HONG KONG |
| Entrant Company: | ISOBAR Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | ISOBAR Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Brandon Cheung | Isobar HK | Director, Strategic Planning |
| Edward Williams | Isobar HK | Business Director |
| Dwayne Serjeant | Isobar HK | Creative Director |
| Kin Ngai | Isobar HK | Senior Designer |
| Gary Cheng | Isobar HK | Designer |
| Terence Chan | Isobar HK | Programmer |
| Keith Lo | Isobar HK | Programmer |
| Carmen Chan | Isobar HK | Programmer |
| Kelvin Yu | Isobar HK | Programmer |
| Joe Tsui | Isobar HK | Programmer |
| Siauyiun Thien | Isobar HK | Project Manager |
How would you promote the city of Seoul to American backpackers and stop-over business travellers with no media budget, in the middle of winter when you can't talk about winter sports? That was the challenge presented to Isobar HK. Our response was to find socially connected bloggers, send 1 of them on a free trip, film, photograph and blog them 24/7, and use their connections to amplify the message. we'd invite the audience to get involved and vote on itineraries, and audition prospective hosts for a series of follow-on trips.