Title | SINGING TWEET |
Brand | KDDI CORPORATION |
Product / Service | IIDA |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | GROUND Tokyo, JAPAN |
Entrant Company: | GROUND Tokyo, JAPAN |
Advertising/Web Design Agency: | GROUND Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Satoshi Takamtsu | ground | Excutive Creative Director |
Koichiro Tanaka | Projector Inc. | Creative Director/Planner |
Izumi Horio | IMG SRC inc. | Director/Planner |
Qanta Shimizu | IMG SRC inc. | Technical Director/Planner |
Taku Ichihara | IMG SRC inc. | Technical Director/Flash Engineer |
Takayuki Sugihara | Roughark Interaktiv | Art Director/Desiner |
Atsushi Fujimaki | IMG SRC inc. | Art Director/Desiner |
Shimpei Oshima | Projector Inc. | Planner |
Tatsuaki Ashikaga | IMG SRC inc. | Producer |
Tatsuhiko Akutsu | IMG SRC inc. | Project Manager |
Aya Tominaga | IMG SRC inc. | HTML Engineer/Designer |
Hiroyuki Hanai | S2F Factory | System Engineer |
Koichi Arakawa | S2F Factory | System Engineer |
Takuho Yoshizu | S2F Factory | System Engineer |
Jun Kuriyama | S2F Factory | System Engineer |
Teruo Nakanishi | IMG SRC inc. | Flash Engineer |
Yuichiro Katsume | IMG SRC inc. | Flash Engineer |
Kuchiroro | LLP10do | Music |
iida is a Japanese mobile phone brand that highly values design and sensibility. In order to get in touch with users of other mobile phone brands, we decided to "provide" a highly entertaining "communication tool" rather than "pushing" "advertising." That is why we created a communication tool that lets people tweet in 17 characters. An extremely short tweet. But each tweet is comes with a melody. Singing tweet campaign – a new form of communication that uses music as the vehicle.