Title | GO GIRLS VIRGINITY MAP |
Brand | TVNZ |
Product / Service | TELEVISION PROGRAMME |
Category | A03. Consumer Services |
Entrant | AIM PROXIMITY Auckland, NEW ZEALAND |
Entrant Company: | AIM PROXIMITY Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | AIM PROXIMITY Auckland, NEW ZEALAND |
Credits |
Name | Company | Position |
---|---|---|
Victoria Pether | Aim Proximity | Account Director |
Nick Worthington | Colenso BBDO | Executive Creative Director |
Michael Barnfield | Aim Proximity | Creative Director |
Steve Anderson | Aim Proximity | Copywriter |
Mike Kelly | Aim Proximity | Copywriter |
David Reid | Aim Proximity | Art Director |
Jason Vertongen | Aim Proximity | Art Director |
Mark Russell | Aim Proximity | Agency Producer |
Matt Ravenhall | Aim Proximity | Programmer |
Go Girls is a popular New Zealand drama series. With a limited budget we wanted to build buzz around the show and get people talking. Since the plotlines of Go Girls usually revolve around “who’s sleeping with who,” we built a cheeky website – the Go Girls Virginity Map. With Google maps as our navigation tool, visitors to the site are invited to place a virtual pin on the location of where they “lost theirs” and add ratings and commentary. We kicked off with the show’s main characters and soon our map of New Zealand filled with confessions from our fanbase.