GO GIRLS VIRGINITY MAP

Spike
TitleGO GIRLS VIRGINITY MAP
ClientTVNZ
Product / ServiceTELEVISION PROGRAMME
CategoryA03. Consumer Services
EntrantAIM PROXIMITY Auckland, NEW ZEALAND
Entrant Company:AIM PROXIMITY Auckland, NEW ZEALAND
Advertising/Web Design Agency:AIM PROXIMITY Auckland, NEW ZEALAND

Credits

Brief Explanation

Go Girls is a popular New Zealand drama series. With a limited budget we wanted to build buzz around the show and get people talking. Since the plotlines of Go Girls usually revolve around “who’s sleeping with who,” we built a cheeky website – the Go Girls Virginity Map. With Google maps as our navigation tool, visitors to the site are invited to place a virtual pin on the location of where they “lost theirs” and add ratings and commentary. We kicked off with the show’s main characters and soon our map of New Zealand filled with confessions from our fanbase.

Credits

Name Company Position
Victoria Pether Aim Proximity Account Director
Nick Worthington Colenso BBDO Executive Creative Director
Michael Barnfield Aim Proximity Creative Director
Steve Anderson Aim Proximity Copywriter
Mike Kelly Aim Proximity Copywriter
David Reid Aim Proximity Art Director
Jason Vertongen Aim Proximity Art Director
Mark Russell Aim Proximity Agency Producer
Matt Ravenhall Aim Proximity Programmer