| Title | LOVE DRIVE |
| Brand | FUJI HEAVY INDUSTRIES |
| Product / Service | SUBARU LEGACY B4 |
| Category | C01. Viral & Email Marketing |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | ADK JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Executive Creative Director | ADK | Jiro Kanahara |
| Creative Director | ADK | Hiroo Kida |
| Copywriter | ADK | Tadaaki Kamiya |
| Art Director | ADK | Yuki Sakurai |
| Agency Producer | ADK | Junichiro Yamada |
That’s why we selected to use “mixi”, the largest SNS in Japan in order to make young people feel that a “SUBARU OUTBACK” is a car which is very close to them. And we invented a “mixi” game, the first trial of its kind which can draw attention from young generation. In this game, a line created by one person can start a connecting network from one friend to another friend. A team of friends whose line got the longest will be a winner in this activity.