| Title | WHEN CUSTOMERS BECOME INVENTORY TRACKERS |
| Brand | PARLE AGRO |
| Product / Service | HIPPO BAKED MUNCHIES |
| Category | C01. Viral & Email Marketing |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising/Web Design Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sajan Raj Kurup | Creativeland Asia | Chairman & Chief Creative Officer |
| Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
| Anu Joseph | Creativeland Asia | Creative Director |
| Huzefa Kapadia | Creativeland Asia | Sr. Writer |
| Vinit Bharucha | Creativeland Asia | Writer |
| Jay Gala | Creativeland Asia | Account Supervisor |
| Anjali Khanchandani | Creativeland Asia | Account Executive |
| Bryan Elijah | Creativeland Asia | Art Director |
Unexpected sales put pressure on Hippo Baked Munchies' new efficient Sales & Distribution network. Stocks were drying up in stores by the hour. It was challenging to track and re-stock the empty stores as quickly. Especially as 92% of the Indian snack market is still unorganized retail. Hippo used Twitter to act as an inventory tracking interface. Hippo got his followers on Twitter to send him a tweet whenever they were unable to find Hippo packs at a store. A core cell was set up to disburse this information to the respective sales teams who restocked the store within hours.