BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE
| Title | BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE |
| Brand | PAPERBOY&CO. |
| Product / Service | CALAMEL! E-COMMERCE SITE |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | TOKYU AGENCY Tokyo, JAPAN |
| Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
| Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Tetsushi Kawachi | Tokyu Agency | Creative Director / Planner / Copywriter |
| Masayuki Uchida | Tokyu Agency | Art Director / Director |
| Anri Ogawa | Tokyu Agency | Account Executive / Planner |
| Satoko Inoue | Tokyu Agency | Planner |
| Atsunobu Ito | 9point | Motion Designer |
| Chinatsu Yoshida | Birdland | Designer |
| Satoshi Matsuo | Birdland | Designer & illustrator |
| PICZO | - | Photographer |
| ricco. | - | illustrator |
| Ataka Hiroshi | paperboy & co. | Web Director |
| Haruna Yamasaki | paperboy & co. | Web Designer |
| Daigo Suganuma | paperboy & co. | Programmer |
| Osamu Kawazoe | paperboy & co. | Client Supervisor |
| Masayuki Abe | paperboy & co. | Client Supervisor |
| Takaaki Sodeyama | Tokyu Agency | Account Executive |
| Kenichi Kawamoto | Tokyu Agency | Account Executive |
| Toshiya Hirasawa | Tokyu Agency | Account Executive |
Brief Explanation
“Calamel!” is an E-commerce site known for its bric-a-bracs. But compared to major competition, it had low awareness. We needed to have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs. To have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs, for promotion purposes, we created a store called, “Bric-a-brac Worldwide”. And we recruited the shop buyer, from the ordinary public and had her visit cities worldwide to purchase bric-a-bracs from around the world.