PHOTOCHAINS
| Title | PHOTOCHAINS |
| Brand | CANON AUSTRALIA |
| Product / Service | EOS |
| Category | A02. Consumer Products |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Andy DiLallo | Leo Burnett Sydney | Executive Creatie Director |
| Jay Benjamin | Leo Burnett Sydney | Executive Creative Director/Creative |
| Michael Canning | Leo Burnett Sydney | Copywriter |
| Kieran Antill | Leo Burnett Sydney | Art Director |
| Kieran Ots | Leo Burnett Sydney | Digital CD/Art Director |
| Keong Seet | Leo Burnett Sydney | Interface Developer |
| Tristan Parker | Leo Burnett Sydney | Producer |
| Masataka Kawano | Leo Burnett Sydney | Designer |
Brief Explanation
Our brief was to promote Canon EOS, a leading brand of DSLR cameras. However, because Canon EOS targets a variety of skill levels within the photography community, we had to create a promotion which would be appealing to all levels – from beginners, to more advanced photographers. We began with a simple insight that great photography is not about technology, it is about inspiration. Our solution was ‘EOS Photochains’ - A new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience. Photochains is growing as its own online network of photography, and a new creative experience.