IMPOSSIBLE WALL
| Title | IMPOSSIBLE WALL |
| Brand | ADIDAS JAPAN |
| Product / Service | ADIDAS TENNIS |
| Category | C03. Other Digital Channels |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO | Creative Director/Copywriter |
| Masaharu Kumagai | TBWA\HAKUHODO | Copywriter |
| Hirofumi Nakajima | TBWA\HAKUHODO | Art Director/Graphic Designer |
| Keisuke Shimizu | TBWA\HAKUHODO | Graphic Designer |
| Nana Ito | TBWA\HAKUHODO | Agency Producer |
| Yoshitaka Kobayashi | TBWA\HAKUHODO | Agency Producer |
| Taro Sato | TBWA\HAKUHODO | Account Director |
| Wei-Chun Chu | TBWA\HAKUHODO | Account Supervisor |
| Seiichi Saito | Rhizomatiks | Exective Producer |
| Jun Yanazaki | Rhizomatiks | Producer |
| Hiroyasu Kimura | Rhizomatiks | Interactive Designer |
| Daito Manabe | Rhizomatiks | Technical Directore/Programmer |
| Moto Ishibashi | Rhizomatiks | Programmer |
| Masanobu Ishii | Rhizomatiks | Programmer |
| Kanta Horio | Rhizomatiks | Programmer |
| Rhizomatiks | Rhizomatiks | Production Company |
Brief Explanation
"IMPOSSIBLE WALL" is an interactive Tennis game, designed to engage digitally-native young generations who view tennis as elder-sports and allow them to experience its passion. Rule is simple. Crush as many enemy-characters displayed on projected-wall within limited time and compete for best scores, using latest adidas products. Positions of the balls are detected by high-speed infrared-ray camera and sound-collector microphones, interactively synchronizing with game displayed on the projector. “IMPOSSIBLE WALL” has re-introduced Tennis through new approach, succeeding to capture hearts of many audiences. Not only was there huge awareness of “adidas-Tennis”, but also cheered the quiet Japanese Tennis market.