BUZZ BUBBLES
| Title | BUZZ BUBBLES |
| Brand | MUSEUM OF CONTEMPORARY ART TOKYO |
| Product / Service | MUSEUM CATALOGS |
| Category | C03. Other Digital Channels |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Naoto Oiwa | Dentsu | Senior Creative Director |
| Makoto Teramoto | Dentsu | Creative Director |
| Yasuharu Sasaki | Dentsu | Creative Director |
| Tsubasa Kayasuga | Dentsu | Art Director |
| Taizo Zushi | h.o | Artist |
| Hide Ogawa | h.o | Artist |
| Mizuya Sato | h.o | Artist |
| Yuichi Tamagawa | h.o | Artist |
| Emiko Ogawa | h.o | Artist |
Brief Explanation
How do you choose a book at the bookstore? "Buzz Bubbles" is an art-ad hybrid digital tool that makes people open the books. It gathers information about the books from the Internet in real time, examines when/where/what do people want to know about the books and theme, and transform the information into word-of-mouth format and shows which page people are interested in. We placed this at the museum catalog corner and earned five times as many readers as usual.