| Title | A CUP OF GREETINGS |
| Brand | UNILEVER |
| Product / Service | LIPTON MILK TEA |
| Category | C01. Viral & Email Marketing |
| Entrant | AKQA Shanghai, CHINA |
| Entrant Company: | AKQA Shanghai, CHINA |
| Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Johan Vakidis | AKQA shanghai | Executive creative director |
| Vincent Qin | AKQA shanghai | Copywriter |
| Benjamin Guan/Johan Vakidis | AKQA shanghai | Art director |
| Eyrie Yang | AKQA shanghai | Designer |
| Joe Cai | AKQA shanghai | Producer |
| Kim Jerbo | AKQA shanghai | Motion Graphics Designer |
| Sinyew Tan | AKQA shanghai | Project Manager |
| Shrek Wang, Chunning Xu | AKQA shanghai | Creative development |
| Bob Lv(Group Account Director), Chanel Xu(Account Executive) | AKQA shanghai | Account servicing |
Chinese New Year is a heavy promotion period for the Lipton brand. We decided to let users customize a Chinese New Year greeting, and send this ‘warm greeting’ to their loved ones. We created a viral comprised of three short films in where users could simply upload a photo of their face, and instantly be part of any of the three films. In addition to this content, users could type in a customized Chinese New Year greeting to forward along with the film. Within 5 weeks since it’s launch, ‘Lipton Cup of Greetings’ has engaged over 100 million users.