| Title | SINGING TWEET |
| Brand | KDDI CORPORATION |
| Product / Service | IIDA |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | GROUND Tokyo, JAPAN |
| Entrant Company: | GROUND Tokyo, JAPAN |
| Advertising/Web Design Agency: | GROUND Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Satoshi Takamtsu | ground | Excutive Creative Director |
| Koichiro Tanaka | Projector Inc. | Creative Director/Planner |
| Izumi Horio | IMG SRC inc. | Director/Planner |
| Qanta Shimizu | IMG SRC inc. | Technical Director/Planner |
| Taku Ichihara | IMG SRC inc. | Technical Director/Flash Engineer |
| Takayuki Sugihara | Roughark Interaktiv | Art Director/Desiner |
| Atsushi Fujimaki | IMG SRC inc. | Art Director/Desiner |
| Shimpei Oshima | Projector Inc. | Planner |
| Tatsuaki Ashikaga | IMG SRC inc. | Producer |
| Tatsuhiko Akutsu | IMG SRC inc. | Project Manager |
| Aya Tominaga | IMG SRC inc. | HTML Engineer/Designer |
| Hiroyuki Hanai | S2F Factory | System Engineer |
| Koichi Arakawa | S2F Factory | System Engineer |
| Takuho Yoshizu | S2F Factory | System Engineer |
| Jun Kuriyama | S2F Factory | System Engineer |
| Teruo Nakanishi | IMG SRC inc. | Flash Engineer |
| Yuichiro Katsume | IMG SRC inc. | Flash Engineer |
| Kuchiroro | LLP10do | Music |
iida is a Japanese mobile phone brand that highly values design and sensibility. In order to get in touch with users of other mobile phone brands, we decided to "provide" a highly entertaining "communication tool" rather than "pushing" "advertising." That is why we created a communication tool that lets people tweet in 17 characters. An extremely short tweet. But each tweet is comes with a melody. Singing tweet campaign – a new form of communication that uses music as the vehicle.