KOREAN WAVE. IT'S REALLY GREAT!
| Title | KOREAN WAVE. IT'S REALLY GREAT! |
| Brand | KOREA TOURISM ORGANIZATION |
| Product / Service | KOREA TOURISM ORGANIZATION |
| Category | A03. Consumer Services |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Alex J. Kwon | Cheil Worldwide | Creative Director |
| Taejin Lim | Cheil Worldwide | Art Director |
| Boram Park | Cheil Worldwide | Art Director |
| Hyunjung Kim | Cheil Worldwide | Art Director |
| Seokjin Shin | Cheil Worldwide | Art Director |
| Janghoon Park | Cheil Worldwide | Art Director |
| Joong Sik Choi | Cheil Worldwide | Copywriter |
| David Baik | Cheil Worldwide | Interactive Planner |
| Sera Park | Cheil Worldwide | Interactive Planner |
| SungHo Kim | Cheil Worldwide | Interactive Media Manager |
| HeungKyo Seo | Cheil Worldwide | Interactive Media Manager |
| Jungki Park | Cheil Worldwide | Account Executive |
| Eunjin Yoon | Cheil Worldwide | Account Executive |
Brief Explanation
-Background: Although Chinese tourists visiting Korea increased along with rapid growth of China’s oversea sightseeing market, negative opinions toward Korean tourism still exists due to low-quality tours and lack of attractions. -Objective: Attract Chinese tourists to Korea by portraying good images of Korea through an interactive campaign targeted to 20- or 30-year-old young city dwellers. -Reasoning: Provide information regarding Korean food, Korean wave, shopping, and hip places with interactive UI, Offer traveling tips and attract more visitors through trendy and fascinating images of Korea -Cultural Reference: Korean wave refers to the significantly increased global popularity of South Korean culture. The Korean wave's influence is most visible in China, Japan, and Southeast Asia.