UNIQLO LUCKY SWITCH
| Title | UNIQLO LUCKY SWITCH |
| Brand | UNIQLO |
| Product / Service | UNIQLO |
| Category | C01. Viral & Email Marketing |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | Dentsu | Creative Director,Technical Direcror |
| Tsubasa Kayasuga | Dentsu | Art Director |
| Kohei Kawasaki | IMG SRC | Art Director |
| Qanta Shimizu | IMG SRC | Technical Direcror, Flash Developer |
| Ryo Tanizaki | IMG SRC | Designer |
| Mayuko Kondo | IMG SRC | Designer |
| Shinsaku Ogawa | Dentsu TEC | Agency Producer |
| Hajime Yakushiji | Dentsu | Agency Producer |
| Dentsu TEC Inc./IMG SRC/S2 Factory | Production Company | |
| Teruo nakanishi | IMG SRC | Flash Developer |
| Taku Ichihara | IMG SRC | Flash Developer |
| Hiroyuki Hanai | IMG SRC | Programmer |
| Koichi Arakawa | IMG SRC | Programmer |
| Yasuhisa Nito | Dentsu | Copywriter |
| Kentaro Katsube | FAST RETAILING | Client Supervisor |
| Minako Suzuki | FAST RETAILING | Client Supervisor |
| Hiroshi Koike | Dentsu | Interactive Planner |
| Tatsuhiko Akutsu | IMG SRC | Project Manager |
Brief Explanation
UNIQLO LUCKY SWITCH is a small blog widgets and a bookmarklet. But these can change whole websites into UNIQLO's ad. With this switch, people made UNIQLO's ad 2.8 million times within just one month by themselves.