Title | KILL MUSIC |
Brand | RE:SPECT MAGAZINE |
Product / Service | RE:SPECT MAGAZINE |
Category | D01. Digitally Led Integrated Campaign |
Entrant | GREY HONG KONG, HONG KONG |
Entrant Company: | GREY HONG KONG, HONG KONG |
Advertising/Web Design Agency: | GREY HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Keith Ho | Grey Hong Kong | Executive Creative Director |
Sonic Choy | Grey Hong Kong | Creative Director |
Halo Cheng | Grey Hong Kong | Senior Copywriter |
Tony Chan | Grey Hong Kong | Senior Copywriter |
Kit Chow | Grey Hong Kong | Art Director |
Kenny Wong | Grey Hong Kong | Multimedia Designer |
John Lo | Grey Hong Kong | TV Producer |
Wong Ying Ying | Grey Hong Kong | Assistant TV Producer |
William So | Director |
Downloading music illegally affects music artists worldwide. Therefore, our aim was to come up with an online campaign to stop illegal downloading. We created an online application, which enticed people to illegally download free albums. In the application, an album cover could be seen with the artist on it. As soon as you click on the download button, the cursor turns into a gun and instantly kills the musician. Then our warning message appears telling you that when you download music illegally, you are killing the artist’s life and music industry – just like a murderer.