Brief Explanation

The Economic Times entrepreneurial program is an initiative launched to encourage India’s talented minds and fuel their entrepreneurial dreams. In the first phase of the program, the objective was to invite budding entrepreneurs to send in their business ideas. The Pollution Solution TVC was the second ad of the television campaign series. The ad showed an enthusiastic entrepreneur launching a clothespin disguised as a pollution blocker that blocks out not only pollution but air, with hilarious consequences. The ad motivated entrepreneurs to participate with their ideas, which were certain to be better than the bad one showed in the communication.