Brief Explanation

The Economic Times entrepreneurial program is an initiative launched to encourage India’s talented minds and fuel their entrepreneurial dreams. In the first phase of the program, the objective was to invite budding entrepreneurs to send in their business ideas. The Defender of Honour TVC was the third ad of the television campaign series. The ad showed an enthusiastic entrepreneur launching an unsuccessful product, The Defender of Honour, a self-defence tool disguised as a lipstick, with hilarious consequences. The ad motivated entrepreneurs to participate with their ideas, which were certain to be better than the bad one showed in the communication.