Title | SUMO WRESTLER |
Brand | MIDORI ANZEN CO. |
Product / Service | ENNETSU SALT CANDY |
Category | A01. Food Products |
Entrant | PARADISE CAFE Tokyo, JAPAN |
Entrant Company: | PARADISE CAFE Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | PARADISE CAFE Tokyo, JAPAN |
Credits | |
Creative Director | Masaaki Tsuruho |
Copywriter | Wataru Yamamoto |
Agency Producer | Jun Ueno |
Planner | Wataru Yamamoto |
Director | Kozi Eco |
Producer | Shuichi Komuro/Yuki Makino |
Editor | Yoshiyuki Koike/Emu Shiragaki |
Post Production | McRay |
The primary product benefit of this “Ennetsu salt candy”, handy salt replenishment, is communicated through showing a troublesome way to take salt. The factory manager brings a sumo wrester and lets him throw salt on the factory workers who need salt lost by sweating. This spot is loved in Japan because it is well known in Japan that sumo wrester throws salt ritually.