| Title | PREPARING FOR SHOOT |
| Brand | CANON MARKETING JAPAN |
| Product / Service | EOS 50D CAMERA |
| Category | A04. Consumer Electronics |
| Entrant | TAIYO KIKAKU Tokyo, JAPAN |
| Entrant Company: | TAIYO KIKAKU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | TAIYO KIKAKU Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Kenichi Aki |
| Creative Director | Shigenobu Yamamoto |
| Copywriter | Tsuyoshi Matsukuma |
| Agency Producer | Satoshi Akimoto |
| Planner | Daisuke Tsuda/Kazuyoshi Ochi |
| Director | Fumihide Anami |
| Producer | Kenichi Hirata/Dai Sato |
| Editor | Hideto Kano/Tetsuo Shinji |
| Sound Design/Arrangement | Keita Tsunawaki |
| Art Director | Masahiko Kumaki/Kenta Orisaka |
| Post Production | Mcray Corp. |
| Other Credits | Production Manager: Kazunari Fujie/Takehide Nishiyama |
The life is a sequence of a single moment. The Actor, Ken Watanabe lives every moment with all one’s energy. “My faith of pursuing the scenery that has not been seen yet will go on.” This is the long story of his travels around with 50D in his hand to capture the best moment. After scrambling up a rugged mountain, meets a wild dear, and sees the scenery of magnificent vast ocean of clouds. By capturing the every moment perfectly, shows the EOS 50D’s ability to capture precise description and the quality of its zoom lens.