Title | COAL STORY |
Brand | GREENPEACE |
Product / Service | GREENPEACE |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising Agency: | OGILVY BEIJING, CHINA |
Production Company: | VIGORTIME Beijing, CHINA |
Credits | |
Executive Creative Director | Doug Schiff |
Creative Director | Yanyan Yang |
Copywriter | Doug Schiff |
Agency Producer | Fei Wang/Doug Schiff/Yimeng Bai/Lulu Yang |
Account Manager | Vivian Guo |
Director | Doug Schiff |
Music Artist/Title | Kadri Gopalnath |
Animation | Li Zhen/Fang Xiaodong/Hou Kun/Yang Qian/Gao Lue/Hou Kun/Wu Xiandeng/Deng Nanbing/Sun Yuzhen |
Art Director | Fei Wang/Yanyan Yang/Yimeng Bai |
Other Credits | Animation Directors: Hong Yu/Li Jie/Zhang Aihua |
A new coal-fired plant opens every week in China. In China, as well as in so many developing countries, coal’s cheap price and quick accessibility make it the energy source of choice for the ever-increasing demand. But this fossil fuel doesn’t come without a long list of insurmountable problems: from creating deadly labor conditions, to creating toxic air to being one of the biggest causes of rising sea levels due to the climate change our planet now faces. The desire of Greenpeace to educate emerging markets and persuade governments against coal use, led to this animated film.