Title | LOVE STORY 2 |
Brand | HUTCHISON TELECOMMUNICATIONS LANKA |
Product / Service | TELECOMMUNICATIONS |
Category | A14. Commercial Public Services |
Entrant | TRIAD Colombo, SRI LANKA |
Entrant Company: | TRIAD Colombo, SRI LANKA |
Advertising Agency: | TRIAD Colombo, SRI LANKA |
Production Company: | 35 KM Colombo, SRI LANKA |
Credits | |
Chief Creative Officer | Triad Team |
Executive Creative Director | Triad Team |
Creative Director | Triad Team |
Copywriter | Triad Team |
Agency Producer | Triad Team |
Advertiser's Supervisor | Client Team |
Planner | Triad Team |
Account Manager | Triad Team |
Account Supervisor | Triad Team |
Art Director | Triad Team |
In Sri Lanka, arranged marriages are common. Girls lead a protected life under the strict supervision of parents, more so in the case of rural upper classes. Historically, local blockbuster movies have been made on love stories based on this cultural reality and its social impact. The footage used is from the original movie, taken with all rights obtained. The dialogue is the same as the original, containing all nuances of the era and the social status of the protagonists. Hutch was launching their Oyai-Mamai (You and I ) tariff targeting couples using the same service provider.